Website Merchandising:

Does your homepage effectively encourage visitors to look deeper at your offerings?

At any grocery store we know the milk is in the back because it makes us go deeper into the store to and see more items that may grab our attention. We know that end caps and window displays do huge things for driving sale of particular items. Yet most websites completly miss these basic merchandising strategies.

We’ve all heard the statement “Content is King”. We propose a slightly modified position. “Accessible Content is King!”

A successful homepage is a quick reference that drives people to the most important and up to date content on your website.

This does not mean you need to re-design your website. I repeat this does not mean you need to re-design your website. The overall structure and the core functions are probably just fine. However you do need some professional help on the content. We help you re-arrange the items on your site in an easy to approach manner to encourage flow from the homepage to a contact or purchase action. Call it Feng Shui for your website. You would be amazed a little intentional arrangement can lift response by a staggering margin!

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